What we believe: the marketplace is king.

What we are passionate about: taking the collective pulse of daily decisions made by end-users and supervisors working with technical products – technicians, electricians, machinists, operators, software developers, nurses, doctors, engineers and scientists.
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What we’re good at:
  • Figuring out what the marketplace wants….and why.
  • Triangulating where the marketplace is headed to next.
  • Communicating to the marketplace in a compelling way.
With 27 years of experience in B2B technical, scientific and industrials markets, our strengths are applied in:
  • Sales lead qualification and generation.
  • New product development.
  • Market development for both new and existing products. This could mean better results in underperforming territories & applications, or movement into new customer segments.
  • Creating product messages that resonate with potential end-users and buyers.

Services Provided

  • Sales Lead Generation & Qualification
  • Key Account Penetration
  • New Product Feasibility
  • Product Pricing Studies
  • Understanding Customer Purchasing Process
  • Due Diligence
  • Pre- & Post-Marketing Campaign Effectiveness
  • Technical Writing
  • Public Relations
  • ​Video Development
  • Newsletters, Brochures, Case Studies
  • Customer Satisfaction Studies
  • Market Share & Market Sizing Studies
  • New Product Development
  • Focus Group Recruiting & Moderation
  • Product Cannibilization Studies
  • Brand Awareness/Value Assessments
  • Competitor Analysis
  • Email Marketing
  • Digital & Print Ad Development
  • Website Content
  • Product Upgrade Studies

Small, Medium or Large B2B

Martin Technical Research understands how sales & marketing dynamics will vary for….
  • capital equipment markets (items priced $10K+)
  • products purchased with operational budgets ($500 to $10K)
  • items that professionals or contractors buy with their own personal funds (typically <$500).
With regard to scientific and technical disciplines, we’re general practitioners. We understand complex concepts and can apply them across a variety of fields: biotech, pharma, medical, RF, EMI/EMC, electrical/electronics, optics, hydraulics, mechanical – and the software that goes with it. We'll know right away where your product fits in the technology food chain.

We connect the dots between technologies, economics, evolving marketplace needs, industry-driven trends and regulatory/government issues. Both small and large waves are coursing through your markets all the time; some are threats, some are opportunities. We help you identify and negate the threats. Then we help you find the opportunities, get ahead of them, and ride the waves to success.

515•255•8630