Product Development: 6 1/2 Digit Benchtop Digital Multimeters
In 2004, Fluke Precision Measurement wanted to determine the feasibility of competing against the dominant manufacturer (at that time) of 6½ digit benchtop digital multimeters: the Agilent models 34401 and 34401A. This technology is typically used for taking precision readings in electronics and electrical applications.
Specifically, Fluke Precision Measurement needed to know:
Results: Marketplace feedback on these issues was incorporated into the product design team’s efforts. Within less than two years, Fluke Precision Measurement introduced the Fluke model 8845 6½ Digit Benchtop DMM. That model, and the recently released 8846a are now recognized as industry-leaders.
Specifically, Fluke Precision Measurement needed to know:
- Were Agilent customers willing to switch from the 34401, and why?
- What features/capabilities would attract them to an alternative product?
- What price point would be a strong inducement for end-users to switch brands?
- What were near-term buying plans for the market within this product category?
- What would be the primary applications of the product?
- What where the strengths and weaknesses of the Agilent 34401 and 34401A?
Results: Marketplace feedback on these issues was incorporated into the product design team’s efforts. Within less than two years, Fluke Precision Measurement introduced the Fluke model 8845 6½ Digit Benchtop DMM. That model, and the recently released 8846a are now recognized as industry-leaders.
