Print Ads: AATI

Advanced Analytical Technologies, Inc. (AATI) makes capillary electrophoresis instruments for analyzing DNA and RNA. The company's flagship product is the Fragment Analyzer Automated CE Instrument. Richard Martin oversaw collaboration with advertising agencies in Des Moines and Chicago for Fragment Analyzer's digital and print advertising campaigns during three phases:
  • 2012-2013: product launch
  • 2014-2015: "Blow Up Your Genomics Workflow" campaign
  • Late 2015 and into 2016: "Just Right" campaign

AATI revenues from capillary electrophoresis grew from $800,000 in 2009 to more than $15M by 2015.

Fragment Analyzer Product Launch Ads

Picture















Core Lab Ad
 Picture
Make the Jump
 Picture















Lab Will Move Faster
Picture
RNA Scrabble
 Picture
Genomic DNA Past vs. Future

"Blow Up Your Genomics Workflow" Campaign
Picture













                                     One-Third Page: Blow Up Genomics Workflow

"Just Right" Campaign

Picture
Picture
Picture












                                                                                  Just Right one-third page