Sometimes a light-hearted touch can be an effective way to introduce your company to the marketplace. That’s what we did with this series of ads.
Ryan Instruments makes temperature chart recorders primarily for food processing and distribution applications. Traditionally the company’s customer base was focused on shipping fruits and vegetables, and the company’s name was well-known in the refrigerated trucking industry.
These ads brought the good news about the “Reliable Ryans” to new customers and applications.