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Marketing for B2B Technologies

Print Ads: Ryan Instruments


Sometimes a light-hearted touch can be an effective way to introduce your company to the marketplace. That’s what we did with this series of ads.

Ryan Instruments makes temperature chart recorders primarily for food processing and distribution applications. Traditionally the company’s customer base was focused on shipping fruits and vegetables, and the company’s name was well-known in the refrigerated trucking industry.

These ads brought the good news about the “Reliable Ryans” to new customers and applications.



If you don't want it to shiver...
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If you don't want it goopy...

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If you don't want them to perspire...

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If you don't want it to thaw...

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If you don't want it to wither...

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If you don't want it to zap...

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If you don't want it to root...

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If you don't want it to crumble...

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If you don't want it to freeze...

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​Martin Technical Research
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Des Moines, IA 50312
Email Us

515•255•8630


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  • Home
  • Case Studies
    • Lead Generation >
      • Digital Oscilloscopes
      • EMC/EMI Marketplace
      • Food/Beverage & Chemicals
      • Fiberglass Grating
    • Market Development >
      • DNA/RNA Analysis
      • Semiconductor Programming
      • Pharma/Biotech Cleanrooms
      • RF Calibration
    • Product Development >
      • Fire Inspection Devices
      • Underground Pipe Locators
      • 6 1/2 Digit Bench DMMs
      • Current Clamp Meters
      • Food Irradiators
      • Circuit Breaker Diagnostics
      • Moisture Analyzers
    • Marketing Communications >
      • Technical Writing
      • Public Relations >
        • AATI
        • Kistler Morse
        • Liberty Labs
        • Ryan Instruments
        • Midcon Cables
        • Chemgrate
        • Western Display Fireworks
        • Fluke Networks
      • Sales Tools >
        • AATI
        • Kistler-Morse
        • Ryan Instruments
      • Print Ads >
        • AATI
        • Arizona Instrument
        • Ryan Instruments
      • Business Articles
  • Technologies
    • Analyzers & Instruments
    • Test & Measurement Equip
    • Refrigeration & HVAC
    • General Industrial
    • Optics
    • Nuclear-Related
    • Software and Related
    • Components
    • Computer Hardware
    • Systems
    • Medical
  • Research Snapshots
    • Fire Fighting
    • Ultrasonic Level Detection
    • Facility Lighting Systems
    • Aircraft Repair
    • Underground Pipe Locators
    • Drug Moisture Analysis
    • ESD Guns
    • Semicon Programming
    • Calorimeters
    • Installing Fiber Optics
    • Clamp Meter Displays
  • About