Advanced Analytical Technologies, Inc. (AATI) makes capillary electrophoresis instruments for analyzing DNA and RNA. The company's flagship product is the Fragment Analyzer Automated CE Instrument. Richard Martin oversaw collaboration with advertising agencies in Des Moines and Chicago for Fragment Analyzer's digital and print advertising campaigns during three phases:
2012-2013: product launch
2014-2015: "Blow Up Your Genomics Workflow" campaign